Ballyclare Alliance representative Gary English has called for parking charges in the town centre to be permanently removed.
Currently the only town in the Council area to still enforce parking charges, Gary said moves to reduce the costs in the run up to Christmas should not only be extended, but taken further and removed completely.
He said: "I have spoken to a number of local business owners and they all agree - scrapping these parking charges will help our foot fall.
"The Council should be doing everything they can to support local businesses. Charging people to come into Ballyclare to shop hurts business."
He continued: "The fact that Ballyclare is the only town in the Council area to have parking charges strengthens my resolve to deliver better for Ballyclare.
"Removing parking fees is just one way we can encourage people to shop local."